I’ve been hashtag-blessed to attend several of the premier sporting events in our country—Super Bowls, MLB postseason, Stanley Cup playoffs, golf majors, college bowl games, NCAA tournaments. In addition to circular playing objects and overpaid dudes sweating, all of them also have this in common: An unabashed pursuit of fan inconvenience.
The Masters, however, stands apart. As an Augusta National virgin eloquently described on this web site, “the Masters takes what are major annoyances at any other major sporting event and, somehow, turns them into strengths.” Nowhere is that more evident than the concessions.
Two brands—Old Try and Criquet Shirts—are celebrating this simplicity with a collaborative print they’re calling The Augusta Diet. Micah Whitson, founder of Old Try, said the inspiration for his design came from the event’s singular mission.
“The Masters does a great job of focusing on the essence of what it is—seeing the best people play golf—and they don’t let anything get in the way of that,” Whitson says. “Here is a sandwich, here is a cup of beer and it’ll cost you less than a bottle of water at the Super Bowl. We love that.”
I do too. My trip to Augusta holds special memories, and anyone else who’s been knows the feeling. In celebration of this year’s tournament, I collected some products to put you in the proper mood for the Masters. First on the tee…
- Old Try x Criquet: The Augusta Diet. If you like golf-related prints, don’t miss Old Try’s tribute to The King and his eponymous beverage.
- Sid Mashburn: Virgil No. 3 Green Jacket. The winner of our family Masters pool gets an engraved trophy, but strongly considering switching gears and handing out one of these this year.
- Seamus Golf Co.: County Wexford Head Cover. Recently discovered this brand while shopping around the well curated LinkSoul shop in Huntington Beach. Makes me want to shelve my mismatched Dayton Flyers and Tabasco bottle head covers for something a little more refined.
- Fanatics: Arnold Palmer Autographed Golf Ball. This will be the first Masters without Arnie, whose greatest accomplishment might have been able to scribble a legible name on a tiny, dimpled ball.
- Classic Georgia: Patron T-Shirt. In an alternate universe, the overlords at Augusta National, notorious for their meticulous detail, would make everyone in attendance wear these shirts.
- Smathers & Branson: Gopher Golf Needlepoint Belt. If you’re going to the tourney, pick up one of the belts. If you’re not, get the next best thing with this ode to Caddyshack.
- Aviate: Augusta Green Hat. A bend of the brim to invaluable Southern blog Red Clay Soul for pointing out this brand. Awesome for Augusta, or any city’s airport code you’d like to represent.
- The Masters: Golf, Money and Power in Augusta, Georgia. Learn the history—the good, the bad and the ugly—behind this steeped-in-tradition tournament.